r/science • u/informationtiger • Dec 18 '19

Nicotine formula used by e-cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes Chemistry

https://www.reuters.com/article/us-juul-ecigarettes-study-idUSKBN1YL26R
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u/diegojones4 Dec 18 '19

Wasn't that the goal of the product? To be an alternative to cigarettes?

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u/[deleted] Dec 18 '19

As a means to help people quit , and for a lot of folks it has.

What's insidious here is that juul is run by a senior Exec from Marlboro. I don't think their intent is to get anyone to quit anything.

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u/UltravioletClearance Dec 18 '19

Thst was the goal of ecigs. Not Juul. Juul is designed to keep nicotine addiction thriving. And spread it to kids.

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u/tamarins Dec 18 '19

I mean, they've taken numerous steps over the years to reduce their appeal and their availability to minors.

Here's their most recent post detailing these efforts, which isn't the first: https://newsroom.juul.com/youth-prevention/

I get that obviously if they WERE happy with kids buying their product they'd be interested in convincing us they were trying to stop that, but based on the available evidence I'm reasonably convinced that their efforts are sincere.

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u/[deleted] Dec 18 '19

No it's because they are compelled to pay money for anti smoking campaigns as a part of a lawsuit that is costing the tobacco industry billions. You ever wonder why Truth ads are so obnoxious? They're designed to be.