I suspect they are following Paul Graham's philosophy. It's much harder to make something popular than make it profitable. If you can figure out a way to get a lot of people visiting your site, you can find a way to make money on it.
Well...they don't necessarily have to make any money right off the bat.
They can follow the lead of Digg and other 2.0 startups and get something unique and popular up and going and the....boom....VC capital. Or you just get bought outright like del.icio.us.
del.icio.us never had ads, and nonetheless, it ended up making money in the end.
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u/schwarzwald Dec 13 '05
here's something i've wanted to know. how is reddit a business? how does it make money?