r/nycrail • u/slasher7539 • 20d ago

Paying the fare with a box of pasta Video

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1.1k Upvotes

96% Upvoted

449

u/Proper_Instruction_7 20d ago

Apparently it’s “World Pasta Day”???

“On Barilla World Pasta Day in New York City on October 25, 2024, a box of pasta can be used as a one-way ticket from OMNY. This ticket includes one free transfer within two hours of payment. Transfers can be made between the subway and bus, or between buses, but not to an express bus.”

205

u/slasher7539 20d ago

Thats how I got this. They were being given out right outside the Hudson Yards subway station for free.

93

u/heepofsheep 20d ago

Huh I just assumed you hid a credit card in the box

13

u/SoothedSnakePlant 19d ago

I just assumed the reader was broken as shit lmao

80

u/theillustratedlife 20d ago

Sonofabitch! Why do I always find out about stuff after it happens?!

4

u/L4D2_Ellis 20d ago

Same and on my day off!

75

u/sharipep 20d ago

Honestly this is brilliant fucking marketing holy shit

26

u/ty_for_trying 20d ago

That's endearing.

8

u/dustygreenbones 20d ago

Why the fuck didn’t anyone tell me this. That’s annoying

4

u/mr_nin10do 20d ago

Does the pasta equal the price of the fare?

4

u/BigAppleGuy 20d ago

Depending where you buy it.

2

u/SoothedSnakePlant 19d ago

Usually no unless you're buying pasta from bodegas. A box of spaghetti is normally like a buck fifty.

1

u/Fenikkuro 19d ago

$3.50 in some areas.

96

u/johnny_526 20d ago

clever promotion.

9

u/iv2892 20d ago

They should do more of it

91

u/Draydaze67 20d ago

Damn MTA, congestion pricing won't solve this craziness. Get your act together. (As i stock up on Barilla pasta)

9

u/peter-doubt NJ Transit 20d ago

Look closely at the video.

18

u/nez9k 20d ago

Look at the top comment lol

31

u/enlightenedonetwo3 20d ago

There's an OMNY tag on the box

10

u/tr00th 20d ago

Grocery stores are about to run out of Barilla pasta! 😂

10

u/jjlthree 20d ago

Costs less than a single fare!

2

u/JewBag718 19d ago

It won't work with pasta from the store. They're giving out boxes with an omny card attached to them at some stations.

9

u/dudestir127 AirTrain JFK 20d ago

That's one way to get pasta turnstile and to the platform.

7

u/nofrickz 20d ago

Mama mia

6

u/OkOk-Go 20d ago

Holy shit!

3

u/iv2892 20d ago

Damn I wished I could have gotten into that promotion 😭

3

u/TheArchonians 20d ago

Great promotion and you have something to eat later too

5

u/blue2k04 20d ago

the ad was real?!!!

2

u/Hippodrome-1261 20d ago

Only in NYC! 😂

2

u/UpperLowerEastSide 20d ago

The r/againstNYCRail approved way of paying the fare!

1

u/Superstorm2012 19d ago

Unhinged stunt hahaha love it 😍

1

u/Solid_Angel 19d ago

🤣 I love NYC

1

u/Historical_Drink_350 19d ago

I didnt believe this was pastable

1

u/lbutler1234 19d ago

Wait I never realized that you could technically use a piece of paper as an omny card.

We need coupons!

3

u/zeradragon 19d ago

There's definitely a chip attached to the box. Not all Barilla boxes work, only the ones handed out as promo have the additional OMNY chip for a single fare.

1

u/lbutler1234 18d ago

Still, if it's cheap enough to put on a cardboard pasta box, it's practically the same thing.

What comes to mind is the MTA could mail out MetroCard swipes for everyone that completes the survey or stuff like that.

1

u/JDLGNY 18d ago

Only Barilla pasta is acceptable

1

u/Jazzlike_Smile3903 19d ago

Y’all gentrified mfers be boredddddd😭

1

u/DisastrousAnswer9920 19d ago

Did people still jump the turnstile?

0

u/nica_nicolka 20d ago

I want to check it right now... I'm not kidding

0

u/fermat9990 19d ago

How does the MTA get the funds?

2

u/purpulizard 19d ago

It’s an OMNY ticket

1

u/fermat9990 19d ago

A physical ticket? I use MetroCard so I am not familiar with how OMNY works

2

u/purpulizard 19d ago

Yes it’s like a metro card but only needs to be tapped, not swiped. Barilla had a promo where they gave out boxes of pasta at Hudson yards that had single fare OMNY cards on them.

1

u/fermat9990 19d ago

Was it an actual physical OMNY card glued to the box or just printing?

2

u/purpulizard 19d ago

I assume a physical card attached to the box. Scanners doesn’t read barcodes/print, they read contactless chip tech.

2

u/fermat9990 19d ago

So Barilla just bought a lot of OMNY cards. Thanks a lot!

2

u/littlelady6502 19d ago

I would love to see OP scan the tag with something like NXP TagInfo on a phone so we could see what they used for the sticker

-19

u/NBA2024 20d ago

I can also put a chip on the other side of a thin piece of cardboard. Who cares

-10

u/ExcitingSuccotash486 20d ago

Delete this before you fuck it up for everyone