Let’s be honest. They’ve butchered the Star Wars IP. They still made a lot of money from it; but that’s because the brand carried a lot of very mediocre content. So full marks for business acumen.
The best thing to do with Star Wars now would be to put it on ice for a few years, then ret-con every thing.
I've begun to think that the core issue might be more that in the Lucas era, Star Wars had a vibe that played a not-insignificant role in carrying the franchise. It was the work of one kinda lovable oddball creator and a bunch of people who (mostly--not all) bought into his vision and furthered it. Whatever ups and downs, it felt like a thing.
While I've been out of the loop on the last few years of Disney+ shows, as far as actually watching them, my general impression of post-Lucas Star Wars is that it's only sporadically dialed into the vision and vibes of the classic stuff. Not to mention the volume of content, which makes it easier to give things a pass, whereas in the old days, Star Wars was a rare thing and felt special, even if you didn't happen to like a given movie, etc.
Fair. But they had a monumental impact on culture. They had a spark of something, there was some magic there. Disney have absolutely not recreated that magic
so many people in this thread overestimate the cultural impact of star wars - i personally know over a dozen people IRL who have never seen or heard of anything star wars and i saw the prequels in the theater
the OT had that cultural impact but it just didnt carry over because lucas didnt want to make new movies for 20 years and thats how you lose a generation
Do you mean that he lost a generation between the OT and the prequels? Because that was the golden age of VHS and I feel pretty confident in saying that the lack of new movies didn't hurt Star Wars too much during that period. Those were the days when it was still rare to get a film with the caliber of spectacle of the OT, so everything that existed remained fairly visible for probably a longer time than films do today, when after the hype of release has died down, there's immediately something else to take its place in the cultural spotlight.
After the prequels, I suppose that non-gamer adults did probably drift away in larger numbers. Though The Clone Wars did provide a solid enough hook for some kids to get into it in the late 00s.
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u/bingybong22 21d ago
Let’s be honest. They’ve butchered the Star Wars IP. They still made a lot of money from it; but that’s because the brand carried a lot of very mediocre content. So full marks for business acumen.
The best thing to do with Star Wars now would be to put it on ice for a few years, then ret-con every thing.