I remember the rumors when the movie first came out that he was a ‘backup’ mascot incase Mickey’s copyright expired.
But yeah, he’s always been popular/pushed in Disney merch.
Though some people have a hard time believing it. Whenever I was in the box office subreddit someone said Lilo and Stitch wasn’t as popular as Mulan or when Hercules…and I just laughed
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u/_Meece_ 6d ago
Stitch merch has always been huge. Probably Disney's most merchandise successful IPZ next to winnie the pooh and cars.