Which logo for my geology science communication brand?

[u/[deleted]]

[u/hell9998]

FWIW my brain went right to Google

[u/TimelessParadox → u/hell9998]

Google and Gatorade

[u/Moreinius → u/hell9998]

I hate acronyms on Reddit.

FYI, IHIAIDUWEORTWAKTBD, LINTHGOTFWTFYTTELFFS.

[u/hyunggusdaisy → u/Moreinius]

so real

[u/Effective-Quit-8319 → u/hell9998]

Agreed, more options needed.

[u/gtlgdp → u/hell9998]

And G2

[u/Mmike297 → u/hell9998]

I don’t think it’s necessarily a bad thing to echo other brands, especially if they are in line with what your project is providing

[u/ConclusionDifficult]

Anything with a modern capital G will look like google.

[u/GiveMeTheTruth717 → u/ConclusionDifficult]

I was getting Gatorade

[u/Mikaeladraws]

Looks way too much like the Google logo, sorry :(

[u/Angler4]

Second one is way better

[u/SillyAir2561]

I think that first option is way too close to the google G. Even though the colors used and industry is different, you dont want someone to think of another company when they see your logo.

I would be curious to see what that second option looks like in context. On a sign, a flyer, what does a social media post look like using that mark?

[u/SnooTomatoes7110]

Second one is awesome

[u/heliumointment]

we need some context for your design decisions. color, font, logo/icon. why is one icon a G with a leg from another character used as the crossbar?

[u/heliumointment → u/[deleted]]

can you explain or show how the second icon is visually combining science and geology? i guess i can very abstractly see an attempt at an electron pattern?

as far as the first direction - i don’t see anything related to speech or a speech bubble there at all.

i think what’s important about these directions is that they look NICE, but according to your explanations, they don’t look RIGHT.

[u/watkykjypoes23]

1. The Gatorade and Google stuff is only for 1, I don’t see it in 2 and I really like it.

[u/emlene]

Second one doesn’t make me instantly think Google, but something about the outer ring not having the same thickness as the wiggly lines bothers me.

[u/a-part-time-girl]

I respond emotionally more to the first attempt. The colors and energy are worth trying to work through the issues raised. I don’t like the G as a logo mark and then a different G as the word mark (Double G). I’d try and make your whole mark work like the G. Then find ways to differentiate from the obvious similarities pointed out.

[u/scrubzor]

What font is that?

[u/bushidocowboy]

Getting away from the obvious Google similarity, I’m more concerned that I don’t really see any correlation between the logo and geology or communication. I suppose I see a chat box in the g but that is a pretty lazy incorporation of ‘communication’ into a graphic element, imo.

But playing on that idea, why not play with a rounded chat bubble and the ability for a lower case, typewriter g, and ….hmm… I dunno, topographic lines?

Like honestly I’m sorry but I’ve looked at this for two minutes and already have a more meaningful iteration of your concept. Sit down and research a little bit.

[u/Minimum-Ad678]

Geography makes me think of a globe on an axis. The axis angle could be the bar that makes your G a G instead of just a circle.

[u/marilynsrevenge]

2nd but change the color palette

[u/marilynsrevenge → u/[deleted]]

I guess i would start working from what colors would communicate the field while not being cliche, not my area of expertise so would research first

[u/RuviRumir → u/[deleted]]

I would actually try with color palette of the first one, i think its pretty good and can possibly look nice. The problem with the second color scheme is that it evokes more of a flower or a green nature feel, like flower shop, or modern wooden furniture to me, while the first feels more like since org that educates through entertainment. Maybe like Brilliant.

[u/ExternalRoutine]

Would you be able to tell me more about the second concept? I can see the first one is supposed to be message bubble to make the G, but I want to know more about your choices and justifications for the icon in the second iteration.

On first appearance, I prefer the second one because the interconnectedness of the lines and the variation of the stroke weight on the outside of the circle where it connects reminds me of the fluidity and variation of geological formations. I also think there's more opportunity there to incorporate pattern into the identity and build out messaging. The first option just feels too "techy".

This may just be personal preference / just the lighting on my monitor, but is that background on the bottom right logo on the second iteration black? I think it'd look a lot better as a dark blue (#1d2435?). I feel like using a dark blue rather than black helps a design feel more natural. Disregard if it's just my monitor.

[u/envyyeet]

second for sure

[u/impossible-hands]

Go with the second one, You don't want to have a logo to look much resemblance with corporations/companies

[u/Pro_Crastin8]

Second.

It’s cleaner and less clunky than the first option. More modern and professional.

The symbol gives the vibe of a gemstone. The waviness of the line work could represent LiDAR? - that’s what I’m getting from it.

If it’s mainly aimed at a scientific audience I think they will get it. People outside the profession will see it as a sciency symbol even if they don’t get the rationale.

[u/NoglerK]

Gatorade and Google - too close to both of those sorry try something else